Analysis of Survey: Trusted Belize News Sources
The pie chart from the survey results reveals the most trusted news sources in Belize, based on responses from 1,028 participants from all 6 districts. Here is a breakdown and key takeaways:
Key Results:
- Channel 7 leads with 30.67% of respondents identifying it as their most trusted news source.
- Channel 5 follows closely behind with 26.00%.
- Breaking Belize News, a notable online platform, ranks third with 20.55%.
- Love FM is trusted by 18.11% of respondents.
- Traditional news outlets like Amandala/Krem and Reporter receive minimal trust, reflecting low percentages.
Key Takeaway:
Digital Presence and Social Media Impact: Traditional news outlets like Amandala, Krem, and The Reporter, which have not effectively embraced the internet and social media platforms, appear to have become less relevant to the public, despite being on par with other outlets in terms of journalistic quality. Their failure to adapt to the digital age has resulted in a steep decline in trust and reach.
In contrast, Breaking Belize News has embraced the disruptive force of social media and the internet, securing a significant portion of the audience. Similarly, Channel 7 and Channel 5, which have strong digital presences alongside their traditional broadcasting platforms, continue to maintain and grow trust among their viewers.
Conclusion:
To remain relevant, news organizations must evolve with media consumption trends. The data suggests that news outlets that integrate online platforms and social media effectively are more likely to retain and build trust with the public.
District by District Breakdown:
